Making $Money$ in a New Technology Frontier

So, you’ve heard about VoIP (Voice-over IP), and you want to make money selling this great new internet phone service?

It’s no secret that the market for VoIP is expected to increase quickly in the near future, and that it will be important to be involved in the beginning in order to capture the market. There are a lot of options out there for anyone who wants to sell VoIP.

Sorting Out VOIP Reselling Options:

1. Think Huge: One option is to invest hundreds of thousands of dollars in your own VoIP server platform. That requires not just a lot of money, but also a staff of tech experts who can get it running and keep it running, not to mention the constant need for hardware and software updates to stay current and one step ahead of the hackers. This option is not for the faint of heart, and it goes without saying that it could be years before you actually make any money (one needs only to look at the sad tale of Vonage to see that.) Considering the small number of “techies” out there who have actual experience with VoIP, and the fact that you could invest a lot in their training only to have them move on to a larger company once you’ve provided the training that improved their resume, it’s not an easy route to take.

2. Think Big: Another option is to buy VoIP services from one of the major telephone companies and/or a major internet service provider. The advantage is that you get some good rates this way usually, but they always require a major cash investment, as well as an agreement that you’ll bring them several thousand customers right away. Like the first option, you’ll need a top-notch tech team to even think of going this route. Also, don’t expect much in the way of customer service from the big boys. If something goes wrong, it’s your problem, not theirs.

3. Think Not-As-Big: There are other options for the smaller-scale reseller. However, most companies who provide VoIP service for resellers will not private-brand the service. In other words, you sell their brand of VoIP. In some cases, they even bill the customer directly, so that you only receive a commission, either one-time or recurring. Other times, you might maintain contact with the customer (and the ability to sell them other services every time you contact them), but the customer is always able to see the brand name, and can go direct to the supplier for cheaper rates at any time. Also, if your VoIP reselling provider gets sold to a larger company, as it so often happens when markets mature, you lose your customers to that larger company, and say goodbye to your commissions.

4. Think Smart: So, by now you can see that what once looked like a wide-open frontier of opportunity really has its limitations. Fortunately, that’s where Worldkom.net comes in. We believe that your customer should stay just that…your customer. That’s why we offer private branding of our VoIP services, so that your customer only knows you. We take care of all the technical stuff on the back-end, so that you can focus on selling the services. Of course, a little technology knowledge is still helpful in understanding how everything works and what options are available, but we can help you learn what you need to know.

Article Contributed by Brenda @ Genesis Tech

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